Subaru Corporation

Subaru Corporation, also known as Fuji Heavy Industries (FHI) until 2017, is a Japanese transportation conglomerate headquartered in Shibuya, Tokyo, Japan. The company specializes in automotive manufacturing, but it also produces aerospace and industrial products. Subaru is the twenty-first largest automaker by production worldwide in 2017.

History

Subaru's origins can be traced back to 1931 when the Aircraft Research Laboratory was established by Nakajima Aircraft Company. The laboratory's mission was to develop aircraft engines for the Japanese military. In 1937, the laboratory became independent and was renamed Fuji Heavy Industries.

After World War II, Fuji Heavy Industries began to diversify its business, and in 1954, it launched its first automobile, the Subaru 360. The 360 was a small, rear-engined car that was designed to be affordable and fuel-efficient. It was a commercial success, and it helped to establish Subaru as a leading automaker in Japan.

In the 1960s, Subaru began to export its cars to the United States. The company's first major success in the American market came with the introduction of the Leone in 1972. The Leone was a small, fuel-efficient car that was well-suited to the oil crisis of the 1970s. It was a popular choice among American consumers, and it helped to solidify Subaru's reputation in the United States.

In the 1980s, Subaru introduced its most famous model, the Outback. The Outback was a station wagon with a rugged exterior and a spacious interior. It was a popular choice among families and outdoor enthusiasts, and it helped to further expand Subaru's appeal in the United States.

In the 1990s, Subaru began to focus on its all-wheel drive (AWD) technology. AWD is a system that allows all four wheels of a vehicle to receive power. This gives vehicles with AWD better traction and handling in slippery conditions. Subaru's AWD technology was a major selling point for its vehicles, and it helped to differentiate the company from its competitors.

In the 2000s, Subaru continued to develop its AWD technology and introduce new models. The company also began to expand its global presence, and it now sells its cars in over 100 countries around the world.

Today

Subaru is a leading global automaker with a strong reputation for quality, reliability, and safety. The company's vehicles are known for their AWD technology, and they are popular among consumers who are looking for safe and reliable cars that can handle a variety of driving conditions.

Products

Subaru currently offers a range of sedans, SUVs, and crossovers, including:

• Legacy: A mid-size sedan
   
• Outback: A mid-size SUV
   
• Forester: A compact SUV
   
• Crosstrek: A compact SUV
   
• Impreza: A compact sedan or hatchback
   
• BRZ: A rear-wheel-drive sports car
   

Future

Subaru is committed to innovation, and the company is constantly developing new technologies to enhance its vehicles. The company is also committed to sustainability, and it is working to reduce its environmental impact.

Subaru is well-positioned for the future. The company has a strong brand, a loyal customer base, and a commitment to innovation. Subaru is also well-positioned to capitalize on the growing demand for SUVs and crossovers in China and other emerging markets.

Overall, Subaru is a leading global automaker with a rich history and a bright future. The company is committed to producing safe, reliable, and fuel-efficient vehicles that meet the needs of its customers around the world.